Square Enix CEO declares his love for blockchain and NFTs in his New Year’s message

  • 20

While Ubisoft’s attempts to introduce NFT in Ghost Recon Breakpoint and GSC in Stalker 2 have met with hostile reactions to say the least, Square Enix does not intend to give up before trying. “Facebook changed its name to Meta in October, proving the Metaverse concept is here to stay and isn’t just a buzzword“, Judge Yosuke Matsuda, while recognizing a few lines later that this term designates a”abstract concept“which is only beginning to take the form of products and services.

Regarding the famous non-fungible tokens that try to force the passage into the traditional video game sector, Yosuke Matsuda recognizes that the rampant speculation that characterizes the economic model of NFTs and inflates their value in an absurd way is “not an ideal situation“, but the leader is hopeful that these transactions will eventually settle down as they become commonplace with the general public. “I expect digital goods transactions to become as familiar as physical goods transactions“, he says. Note that Square Enix has already tested NFTs in Japan by selling digital cards in this format in the mobile game. Shi-San-Sei Million Arthur and found the experience commercially successful.

Square Enix’s interest in NFTs is an extension of the potential growth levers that the group identified in May 2020: artificial intelligence, the cloud but also blockchain games. Areas in which Square Enix continues to invest in R&D, which for example gave rise to the creation of the Square Enix AI & Arts Alchemy subsidiary in spring 2020 in the artificial intelligence sector. A major producer of mobile games, Square Enix is ​​closely monitoring the deployment of 5G and wants to continue investing in the cloud for the distribution of its products. A game like Marvel’s Guardians of the Galaxy is also playable on Switch thanks to the cloud.

Yosuke Matsuda understands the reservations of those who “play for fun”

Yosuke Matsuda then dwells on the notion of blockchain games by making a distinction between the public who “plays for fun” and those who “play to contribute”. The second is obviously not intended to replace the first, but Square Enix gives it soft eyes by imagining the fallout that could take place if this audience entered a self-sufficient circle of effort-rewards.

« Blockchain games, which came out of infancy and are now entering a growth phase, are built on the principle of a token economy and therefore have the potential to allow games to grow autonomously. I am aware that some people who “play for fun” and who currently constitute the majority of players have expressed reservations about these new trends, which is understandable. However, I think there are a number of people whose motivation is to “play to contribute”, that is, to help make the game more exciting. », He explains.

According to the reasoning of the CEO, the player-contributor does not find in the traditional video game enough incentive and rewards when indulging in his leisure. According to Matsuda, even the segment of games based on UGC (user-generated content) quickly found its limits for failing to sufficiently reward the creative efforts of players, who are therefore only motivated by feelings like “goodwill. “and” the spirit of volunteerism “. Not really the kind of notions that give guarantees to shareholders, that’s for sure.

« However, with the advancement of token savings, users will receive explicit incentives, which will not only increase the consistency of their motivation, but also create a tangible benefit for their creative endeavors. I think it will inspire more people to invest in these efforts and allow the games to develop in exciting ways. Whether it’s having fun, making money, or contributing, a wide variety of motivations will inspire people to get involved in games and connect with each other. It is the blockchain-based tokens that will allow this. By incorporating viable token savings into our games, we will foster self-sustaining game growth. It is precisely this type of ecosystem that is at the heart of what I call “decentralized gaming”, and I hope it becomes a major trend in gaming in the future. », We can read.

  • To read also | Video games and NFT: an update on a phenomenon as media as it is nebulous

While Ubisoft’s attempts to introduce NFT in Ghost Recon Breakpoint and GSC in Stalker 2 have met with hostile reactions to say the least, Square Enix does not intend to give up before trying. “Facebook changed its name to Meta in October, proving the Metaverse concept is here to stay…

While Ubisoft’s attempts to introduce NFT in Ghost Recon Breakpoint and GSC in Stalker 2 have met with hostile reactions to say the least, Square Enix does not intend to give up before trying. “Facebook changed its name to Meta in October, proving the Metaverse concept is here to stay…

Leave a Reply

Your email address will not be published.