Activision Blizzard: the reasons for the acquisition and the place of EA in the talks | Xbox One

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It’s a daily influx of unpublished information on the transaction between Activision Blizzard and Xbox that has invaded the media and the video game industry. Various interviews with Phil Spencer, Bobby Kotick or even sources internal to these large groups have informed us about the underside of this major takeover. Today, these are the comments made by the controversial Bobby Kotick during an interview with Venture Beat that hold our attention. Indeed, the CEO of Activision Blizzard has revealed the name of another major group that was interested in this takeover.

Electronic Arts active in Activision Blizzard takeover

In one of our articles summarizing the current context of the transaction, we were talking about internal sources close to Bloomberg who highlighted the interest of the Meta group, Facebook’s parent company, in the takeover of Activision Blizzard. For various reasons not mentioned, Mark Zuckerberg and his group withdrew from the discussions, but another major player was also mentioned and it could be Electronic Arts.

This is what Bobby Kotick said in a recent interview with our colleagues at Venture Beat. The CEO of Activision Blizzard first explains that for reasons of technical, financial and value, Microsoft was the best possible partner for this takeover. Kotick mentions in particular the “need thousands of people to be able to execute our production plans” and ambitions similar to Satya Nadella, CEO of Microsoft and Phil Spencer, CEO of Microsoft Gaming.

Nevertheless, it is in the rest of the interview that we learn that Electronic Arts was in talks on the Activision Blizzard file and that a “sort of agreement” could have been found. Kotick explains, however, that EA has proven to be a company with too limited means when it comes to Activision Blizzard’s real ambitions over the next few years.

“Do you realize, maybe we used to be a great company in the video game space, but now when you look at the competitive landscape, it’s more of a different world than ever. But I think even if we had consolidated within EA, it wouldn’t have given us what we need for the future. And so, you had to have a big partner to be able to make it work”.

The Activision Blizzard and Xbox marriage: logic according to Kotick

A merger with Electronic Arts and other players in the video game industry was therefore considered, but Xbox’s means and proposals were ultimately the most logical and interesting for the continuation of Activision Blizzard’s history, technically, financially, culturally and socially.

During his interview with Venture Beat, Bobby Kotick highlighted Microsoft’s goals and ambitions on AI and the creation of a gaming ecosystem accessible to everyone and on all platforms. Kotick considers that the collaboration between Activision Blizzard can be one of the most fruitful in the coming years in the face of the emergence of Amazon, Netflix or Apple in this sector.

“When we considered possible partners, all roads ultimately led to Microsoft. Microsoft has all the important technologies we need to deliver the next generation of games. And like Activision, Microsoft has a cultural passion for games that goes back in the 1980s.

Microsoft’s culture of inspiring people through caring and empathy is a powerful motivator, and we embrace it as we renew our resolve in the work we are doing now to set a new standard for a welcoming and inclusive work culture.”

This last point will be an axis to follow very closely when the transaction is concluded. For the moment Bobby Kotick remains officially at the head of Activision Blizzard, but the management of Microsoft and Activision Blizzard would have agreed that Kotick would leave his functions once the operation is concluded.

Our articles on the takeover of Activision Blizzard by Microsoft

It’s a daily influx of unpublished information on the transaction between Activision Blizzard and Xbox that has invaded the media and the video game industry. Various interviews with Phil Spencer, Bobby Kotick or even sources internal to these large groups have informed us about the underside of this major takeover.…

It’s a daily influx of unpublished information on the transaction between Activision Blizzard and Xbox that has invaded the media and the video game industry. Various interviews with Phil Spencer, Bobby Kotick or even sources internal to these large groups have informed us about the underside of this major takeover.…

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